More people found SIER Events through Google.
Potential customers were already searching for the experiences SIER Events rents. We found the missing searches, created useful service pages, and kept improving them using real Google data.
Visit SIER Events Check my websiteApril to July 2026
What changed from the start of the work to July.
More people saw SIER Events in Google, more visited the website from search, and the Surf Simulator page moved from roughly page five of the results to page one.
Times the business appeared in Google
507 → 4,025+694%Average Google position for the Surf Simulator page
46.0 → 7.5About page 5 → page 1Website inquiries per month
0 → 19April → JulyApril is a partial baseline from April 4–30; July is the last complete month. For the Surf Simulator page, average Google position improved from 46.0 in April to 7.5 in July; lower is better. Monthly website form submissions rose from 0 to 19, of which 10 July submissions were confirmed as unique customer inquiries after spam and duplicate review. We cannot attribute every inquiry to Google search, and this case does not guarantee future results.
Google Search Console
How often people saw and visited the site from Google.
May, June, and July are complete months. April and August cover only part of each month, so they should not be compared directly.
| Period | Visits from Google | Times shown in Google | Click rate | Average position |
|---|---|---|---|---|
| Apr 4–30Partial | 6 | 507 | 1.18% | 21.03 |
| May | 32 | 1,339 | 2.39% | 20.76 |
| June | 57 | 3,196 | 1.78% | 14.44 |
| July | 65 | 4,025 | 1.61% | 13.69 |
| Aug 1–16Partial | 25 | 2,039 | 1.23% | 15.10 |
Swipe to see all columns →
Source: Google Search Console, checked August 19, 2026; data available through August 16. A lower average-position number means the site appeared closer to the top of the results.
Weekly trend · Apr 4 to Aug 9
The improvement continued beyond one good week.
Visits rose sharply in May and then fell back, but the site continued appearing in substantially more Google searches from June onward. The two charts use separate scales.
Swipe to follow the full chart →
- May 25–31 Impressions did not fall after the click spike.
- Jun 1–7 Visibility moved to a sustained higher level.
Swipe to follow the full chart →
- May 18–24 A sharp click spike was observed.
- May 25–31 Clicks fell the following week.
The charts describe observed behavior. They do not claim that Google followed a particular testing pattern.
Business development
Google visits and website form submissions rose together.
The timing is useful context, but it does not prove that every form submission came from Google.
| Period | Times shown in Google | Visits from Google | Form submissions |
|---|---|---|---|
| AprilPartial | 507 | 6 | 1 submission · 0 confirmed |
| May | 1,339 | 32 | 10 |
| June | 3,196 | 57 | 17 |
| July | 4,025 | 65 | 19 total · 10 confirmed |
Swipe to see all columns →
Form submissions are raw WPForms totals and can include spam or duplicate messages. July’s 19 submissions produced 10 confirmed unique customer inquiries after review. Those inquiries may have come from Google search, direct visits, referrals, social media, or other sources.
Landing-page lifecycle · Flight Simulator
One new page kept bringing people to the website.
The Flight Simulator page is the clearest example: Google discovered it, began showing it to searchers, and continued sending visitors over the following months.
- Published
- First observed Google impression
- First observed click
Average position moved from 25.0 in April (partial) to 17.8 in May, 11.0 in June, and 9.1 in July. Aug 1–9 average position was 9.5.
Secondary page proof · Surf Simulator
The Surf Simulator page moved from about position 20 to position 7.5.
That means it moved from roughly the second page of results to the first page for the searches where it appeared.
Additional context: April partial was 0 clicks, 4 impressions, position 46.0. August partial was 3 clicks, 45 impressions, position 9.0.
Method and limits
What we changed — and what the numbers can prove.
This case shows a documented improvement for one business. It does not promise that every website will achieve the same result.
What the team did
We found services people were already searching for, created the missing pages, made those pages easier for Google and visitors to understand, and kept improving them using Search Console data.
What the data cannot prove
Search Console shows when the site appeared in Google and when someone clicked. It cannot prove which later inquiries came from Google, and form totals can include spam or duplicate messages.